Many businesses are redesigning their websites to stay relevant in an increasingly competitive market. More and more, they’re localizing their websites and omnichannel content during those redesign projects, says MotionPoint Chief Revenue Officer Craig Witt in an article for Chain Store Age.
Combining redesign projects with website localization can help drive meaningful new business in global markets, Witt writes.
Witt offers advice on how to help make your multilingual website redesign project efficient and successful, including:
Keep text separate from images—rather than embedding text in the image file—to save money on graphics localization
Translate all content throughout the customer journey, including confirmation messages, currencies and payment information
Work with a translation partner that specializes in website and omnichannel translation
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Punto de movimiento
Junio 13, 2019
